On design judgment, mentorship, and what tends to break in a product. Short essays for the most part — read the way you might read someone describing a friend you both know. Free, no email gate, no comments.
Why some problems get worse the faster you try to solve them.
The romanticised version, and the version closer to craft.
At some point you have to take the scaffolding down.
A worksheet, and the year it took to write it.
On the conditions under which good decisions actually surface.
Why the person reading your work in six months matters more.
The diagnostic, in writing, for the first time.
On the most common reason teams hire me, and what is actually going on.
Six things I used to say that turned out to be mostly survivorship bias.
How to tell whether the product is broken or just feels broken.
The week I stopped taking meetings before 14:00 and what happened.
Why that is almost never a marketing problem.
What it actually means to develop judgment, and the years it takes.
Short observations from twelve weeks of practice.
On velocity, momentum, and the difference.
Why the role most people want is closer to a friend with a clipboard.
On the small mercy of telling readers what is most important.
The whole framework, in writing, with two examples.
What to do — and almost always, what not to.
The two questions I teach mentees to ask first.
A short tour of analog tools that survived ten years.
On design systems, and the temptation to keep adding.
A template I have refused to publish for three years, with reasons.
A letter to a mentee who asked what I would do differently.
Why the smallest choices in a product reveal what it stands for.
Honest accounting of the first twelve months of independent practice.
The first piece. Short, hesitant, and on the record.