IONUT MAXIM Vol. 04
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03 / ACT — WHEN YOU WANT TO RUN IT YOURSELF FREE · NO EMAIL GATE

Six worksheets,
before the
next meeting.

Short, structured prompts you can run on your own — or with a small group — in under thirty minutes. Each one tends to surface something you had already half-noticed. None requires my involvement. All are free, no signup, in plain language.

downloadable as PDFs, A4 and Letter, both included
01
DIAGNOSTIC 25 min · solo or pair

The one-sentence product.

The version I run most often. Six prompts that lead you to a single, honest sentence describing what your product is — the kind you could say out loud to a stranger at a café and have them say "ah." If you can already do this, skip. If you cannot, this is usually the place to start.

WHAT IT SURFACES
  • The unspoken theory of value beneath your product
  • The gap between how it is marketed and what it does
  • The one feature most people would not miss
Download · A4 PDF Run in browser
02
RECOGNITION 18 min · solo

The quiet metric.

For the times you suspect a metric you care about has stopped moving. Six prompts that separate the metric from the story you have been telling about it, and that name what would actually move it now.

Download · A4 2 pages
03
DECISION 22 min · pair

Broken — or just feels broken.

For when a redesign is on the table and you cannot tell if the product is genuinely broken or only feels broken because the team is tired of looking at it. Particularly useful before any rebrand.

Download · A4 3 pages
04
CADENCE 15 min · solo

What compounds.

A weekly worksheet to run on Fridays, before logging off. Six prompts that distinguish work that compounds from work that evaporates. If most weeks come back evaporating, that is itself useful data.

Download · A4 1 page · weekly
05
COMPETITION 30 min · small group

A competitor moved last week.

For when a competitor launched something and it is still in your head. Six prompts that help separate the signal from the noise, and that name — usually — the four-fifths of the time when the right answer is to do nothing.

Download · A4 3 pages
06
FIRST 90 DAYS 45 min · solo

The first ninety days.

For new design hires, lone designers in product roles, or design leads stepping into an unfamiliar product. A longer worksheet — closer to a workbook — meant to be returned to weekly over the first quarter.

Download · A4 12 pages · iterative
↘ IF YOU WANT A SECOND PAIR OF EYES

The same diagnostic,
but together.

If running these on your own feels like the wrong shape — or you have already run them and a question is still in the room — the conversation is the next door. Free, thirty minutes, on your situation.

Open the conversation Or read first